A constantly evolving awareness-raising campaign

The “Aware Migrants” information campaign was designed to raise awareness among migrants and their communities about the risks of irregular migration along African routes across the desert and the Mediterranean Sea. Between 2016 and 2023, the project was implemented in 11 countries of North and West Africa reaching out to over 530,000 people in countries of origin and countries of transit.

Contributing to changing behaviours

The project addressed the topic of migration on both individual and community levels to contribute to a possible change in mentalities, perceptions and intentions.

Adapting to the needs

The campaign worked resolutely on information and prevention but it also worked on social cohesion and assistance. It responded to specific needs and was tailored to the context of each country taking into consideration the cultural and the linguistic specificities, the migratory trends, differentiating countries of origin from countries of transit, and the political and social environments.