Online marketing for volunteer associations
Why should associations market themselves online?
When it comes to community engagement, we’re often so busy ‘doing’ that marketing gets forgotten. In fact, marketing is key to sustainability.
By putting in the effort to market your association online, more people will become aware of what you do.
More visibility among potential partners and your target audience leads to more credibility and increased visibility and credibility can lead to more funding and partnership opportunities. This means greater sustainability for your volunteer association.
So how can you achieve that?
You need to think about:
- What: Mission & goals
- Who: Who are you trying to reach?
- How: Strategy
- Why: Vision & incentives.
Check out this article on mission and vision statements if you’re having trouble figuring out your “What” and “Why”.
The ‘How’ is particularly important when it comes to marketing your association online.
To get started with effective online marketing, you need to have:
- A clear strategy
- A brand graphic charter
- A strong social media presence:
- A professional website
Are you ready to learn more about online marketing? Click here.
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