Let's talk: Community Conversation in Ethiopia
With a population of over 119 million, Ethiopia is the largest migration-sending country in the Horn of Africa. Many of its citizens are at risk of human trafficking and smuggling as they seek opportunities abroad. In rural areas, media is often inaccessible and information is instead passed through word of mouth with religious and community leaders acting as opinion leaders and gatekeepers.
A grassroots approach was needed to help mitigate the risks of irregular migration through a sustainable, community-led approach that could help shift social norms. Enter the Community Conversation programme!